Don't be fooled by smoke and mirrors…
, the term 'greenwashing' might not resonate with much meaning. No, it's not an extremely extra approach to colour-sorting your laundry, rather, greenwashing refers to brands that intend to pull the wool over your eyes concerning their ecological impact via crafty diversion tactics.
"Secondly, if the claims are coming from a huge global brand that is mass producing trend-led clothing, that's a sign that the business model as a whole isn't sustainable so any 'green' initiatives the business is implementing are likely a drop in the ocean compared to the damage they are causing.""It's difficult to define 'truly' or 100% sustainable fashion as all new fashion has an impact on the environment.
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