Job losses were implemented at the company Wednesday.
In a statement, Beautycounter said due to various circumstances, the business’ holding company, Counter Brands LLC is winding down and Renfrew, founder and chief executive officer, is creating a new entity and has entered into a separate transaction to buy the business.
Beautycounter initially launched as a direct-to-consumer business, expanding to a salesforce of 65,000 direct sellers, and subsequently entered retail distribution, most recently with Ulta
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