Greggs unveils Nigella Lawson as star of first ever Christmas advert

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Greggs unveils Nigella Lawson as star of first ever Christmas advert
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The celebrity chef and domestic goddess is returning to her home filled with Greggs decorations

Celebrity chef Nigella Lawson is bringing her culinary star power to Greggs in their festive advertising debut. The food writer gushes about the high street bakery's Christmas offerings in the festive advert. Adorned with twinkling fairy lights and a lavishly decorated Christmas tree featuring Greggs ornaments, the domestic goddess' home sets the scene for her praise of the 'rapturous riot of flavour' found in Greggs ' 'festive bake'.

Greggs brings joy wherever and whenever you choose to enjoy it, and I’m delighted to be sharing this with the nation this Christmas.' The celebrity chef garnered a huge fan base following her debut cookbook 'How To Eat' in 1998, which continued to grow with the release of her 2020 book 'Cook, Eat, Repeat', coupled with her popular TV programmes. Meanwhile, Greggs has revealed its sales jumped by more than a 10th in recent weeks as the chain continued its UK expansion.

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