This Barbie is a camp classic in the making.
Twitter is a breeding ground for radical film nuts, a creek for all the Dawsons who want to be Spielbergs, but themovie hysteria does feel distinctly female – or if not female, then distinctly not straight, white and male. This is the female version of the superhero industrial complex; this is the Mattel Cinematic Universe.
I’m once again trying to work out why the internet’s lost its collective head. The tone was legitimately giddy, incredibly pink and jolly. Thetrailer is a mood, in that there’s a lot of world-building and witty quips with no emerging sense of plot. For many, this is a camp classic in the making – classic campiness requires a film to be either legitimately good or so bad that it’s good.
The unbridled fervour boils down to the eternal power of Barbie. She means so many things to so many people. On one hand, she pioneered adulthood – before Babs, young girls were given baby dolls to play with, forcing them into a sort of motherhood proxy that perpetuated the tired expectation of a woman’s so-called job to nurture. But Barbie was an adult, someone with a life and an agenda rather than a catalogue of infantile needs.
On the other hand, Barbie’s problematic. Her body is impossibly snatched; she’s essentially a pretty clotheshorse with a high rotation of outfits. I don’t want to be dismissive of Barbie – I feel protective over her, too – I just think it’s interesting that we can comfortably hold both of these truths: Barbie is a problem, and Barbie is an icon. Barbie’s body pushes an impossible beauty standard for impressionable female minds,Barbie can be whatever she fucking wants.
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