In its first six years, Westman Atelier has become the go-to brand for a flawless complexion. What’s next? A cover-up, of course
Gucci Westman is trying to pin down a description for Westman Atelier, the skincare and beauty line she founded in 2018. It’s not organic, that’s for sure. “I did try to start with an organic line-up. Yeah, I wasted nine months doing that,” she says. “I wasn’t educated enough to know that organic didn’t perform… I was trying to find a way to make it perform. But it just doesn’t work. You need the science.” And it isn’t “clean”. “It’s so much more than that,” she says. “Eurgh! I hate that word.
” Westman, as befits a person who routinely touches people’s faces for a living, is patient and good-humoured. Hathaway describes her as “generous, gracious and unspoiled”. It’s a talent she’s been honing since childhood when she would “fix” her classmates’ make-up on the school bus: in a Freudian denouement it turns out her parents forbade her from wearing anything herself. Following a short – “fairly crappy” – training at a beauty school in Los Angeles, her first break came via Hollywood.
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