I am a documentary filmmaker and the Founder of Studio 15, a socially responsible fashion brand. After leaving behind a 15-year career in the corporate fashion world, I started a company that focuses on doing good and supporting women.
There is no shortage of need for luxury brands among global consumers. In 2024, the market for luxury goods is anticipated to generate $386.9 billion in revenue, with an expected annual growth of 3.22%, according toEven though it took a hit during the COVID-19 pandemic, the luxury goods market is going strong in the US and worldwide.
Involving the local community is another way to generate excitement and build a following before your official launch. “Offering exclusive local editions or collaborations with local artisans and celebrities can generate buzz and foster a deeper connection with the market. These initiatives not only cater to the local consumer’s preferences but also help in building a narrative of inclusivity and respect towards local cultures,” says Duguay.
Luxury Fashion Market Dynamics Brand Offerings Online Experience In-Store Experience Luxury Retail Consumer Experience Branding Scaling Growth
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