As Guinness sales soar, driven by social media influencers and celebrities like Kim Kardashian, publicans face supply concerns. New 'allocation limits' have been set on keg deliveries to pubs to manage the unprecedented demand, especially among Gen Z. Despite worries from pub operators, Diageo has assured there will be no shortages over Christmas.
Due to an unprecedented rise in Guinness sales, spurred on by celebrities like Kim Kardashian, some publicans are now fearing for supplies in the run-up to Christmas . New ' allocation limits ' have been placed on the number of kegs pubs can receive this winter to curb the huge demand for the drink, which has become a favourite for Gen Z's who like to take photos of themselves drinking.
Despite concerns from pub operators, Diageo has assured drinkers they will not go without the stout over Christmas following a hugely busy November fueled by the Autumn rugby internationals. The popularity of Guinness has skyrocketed amongst the young in recent years, with sales among UK women increasing 24 per cent. Influencers like Kim Kardashian have helped fuel this craze
Guinness Sales Surge Allocation Limits Supply Concerns Social Media Influencers Christmas
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