A shortage of Guinness beer is causing significant problems for pubs across the UK, with many reporting empty kegs and implementing purchasing restrictions. The crisis is attributed to a surge in demand, fuelled by the viral Guinness Challenge on social media, which has introduced the iconic Irish stout to younger demographics. This unprecedented popularity has overwhelmed supply chains, forcing Diageo, the maker of Guinness, to limit beer distribution to pubs in England, Wales, and Scotland.
Guinness lovers are facing a true nightmare before Christmas as kegs run dry at pubs across the UK. Some pubs have reportedly already completely run out of stock of the classic Irish beer while others are issuing limits and restrictions on customers.
This supply chain debacle was paired with a timeous rise in popularity as the Guinness Challenge took over social media and introduced the dark beer to demographics it hadn’t previously been favoured in like young people. Leading to an unprecedented surge for Guinness this year. Pub owners across the UK have taken action to try to make their supplies last throughout the festive season, if they still have reserves at all. Although many fear they will leave customers “disappointed” at Christmas.
Guinness Beer Shortage Pubs UK Christmas
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