Gwyneth Paltrow Couldn’t Find A Non-Toxic Mascara — So She Made Her Own

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Gwyneth Paltrow Couldn’t Find A Non-Toxic Mascara — So She Made Her Own
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R29 spoke to Gwyneth Paltrow about Goop's latest makeup launch, Featherlash — a serum-mascara hybrid to lengthen and condition lashes.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.isn’t a “mascara person.” While that seems like an unlikely starting point for someone to create — spoiler alert — a, I find it refreshing, not to mention, relatable. Countless mascaras I’ve tried smudge instantly or migrate around my orbital area, and that’s before I even get to the list of no-no ingredients that I wouldn’t want anywhere near my eyes.

I naturally have long, dark eyelashes and brows, so less is always more when it comes to mascara. I personally love lengthening, defining formulas that separate and lift my lashes to the high heavens, but can also be built up for added drama. After curling my lashes, I wiggled the wand close to the base of my lashes and combed it through with upward strokes. One coat added a veil of definition to my eyes, and I was able to build up more length on the outer corners with additional coats.

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