The Joe V model offers H-E-B products but at a steep discount.
H-E-B's first discount store in North Texas will open its doors to customers Wednesday morning. Joe V's Smart Shop began in Houston. The new store is located in Oak Cliff , not far from DeSoto and Duncanville.What was once an abandoned Albertson's building is now bringing fresh life and fresh produce. Dallas Mayor Pro Tem Tennell Atkins says it's something he's been pushing for since 2010."We took a tour in Houston to look at Joe V, the first store.
"Greater opportunity to serve people who have been walking in rain, did not have a bus route to get groceries," he said.Pastor Rush says a $50 gift card would go a long way to help a family in need."I was looking a minute ago at my favorite meat. Watermelon is $1.97. Not a sales pitch, but everyone can afford to not be hungry," he said.H-E-B COO Roxanne Orsak says the quality is the same as you would get at a traditional H-E-B.
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