The high street giant has just dropped the must-have boho dress that's taken over social media - and you can snap it up for a fraction of the designer price tag.
High-street fashion leader H&M has launched a £35 boho dress that's taking the style world by storm, mirroring the autumn/winter 2024 runway trend. The trend was notably set in motion by Chloe's latest collection from designer Chemena Kamali and has since gone viral, with celebrities such as Sienna Miller, Zoe Saldana, Greta Gerwig, and Emma Mackey spotted in similar flouncy, ruffled chiffon dresses at glamorous events.
A delighted customer praised the dress, commenting: "Okay, I'm SUPER SURPRISED by this dress. I am a plus size, 46 DD woman and I purchased a medium. It fits PERFECT! I have to add that I have smaller arms, so for those of you who may have larger arms, it may run a bit tight. I am short and it does touch my ankles. This is still a GREAT DRESS to wear over EVERYTHING. GET THIS DRESS!.
The brand has successfully replicated the look for a fraction of the designer price tag. This style has swept the fashion industry, and H&M's budget-friendly option means anyone can adopt the boho-chic trend, even without a high-end budget. The boho-inspired dresses have been a significant topic of discussion in the fashion world, with Chloe's runway show and Daisy Edgar-Jones' subsequent Twisters press tour both generating widespread attention and demand.
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