We\u2019ve long had a soft spot for Haeckels, the sustainable skincare brand that won a Wallpaper* Design Award last year\u00a0for its mycelium packaging, created the first ever grown-to-order face masks, and has generally revolutionised the skincare industry with its use of seaweed, ocean mud, and other marine-based formulations.\u00a0\nWe...
, and has generally revolutionised the skincare industry with its use of seaweed, ocean mud, and other marine-based formulations.
We hold a particular admiration for Browns too, the renowned London-based retailer of cutting-edge fashion, which it sells through an innovative combination of bricks-and-mortar retail and digital shopping experiences. So we were more than happy to hear that these two dynamic forces were coming together for a limited-time project.
Until 15 August 2021, Haeckels will be offering bespoke facials at Browns’ Brook Street location as part of the store’s Parlour residencies. The facials will feature familiar tools such as microcurrent technology, LED light therapy, and, along with treatments made specifically for Browns, including oxygen infusions and algae serums.
The new Haeckels treatments and corresponding products have been directly inspired by the Brook Street space. ’We’ve studied the history of the space, helped by the Browns team,’ explains founder Dom Bridges. ‘For me, it’s a genuine love affair with the store. I’m a huge fan of the original designer Nancy Lancaster and also
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