Hailey Bieber just nailed the latte makeup trend that's all over TikTok

Hailey Bieber just nailed the latte makeup trend that's all over TikTok: ☕️🥛

In case you're wondering what's making waves in the beautysphere over on TikTok, there's a new up-and-comer rising to steal the spotlight. “Latte makeup” or “latte girl makeup” is taking over from where the Vanilla girl left off.was all about luxe, cosy minimalism, centred around airy, neutral colours like white, beige, cream and vanilla. And while it mainly applied to outfits , the latte girl is bringing bronzy, beachy vibes to your makeup.

The #lattemakeup started to pick up attention after creator Rachel Rigler posted a video about the trend on TikTok. “We're gonna call this ‘latte makeup,’” she said in a video sharing bronzy beauty inspo. Since then, the hashtag has has more than 88.4 million hits. “It's warm and bronzy, milky and effortless,” she summarised, before sharing a top tip to making the whole thing look more natural. Use minimal coverage, she advised. “We're gonna avoid the nose because I have some freckles on my nose. When you avoid makeup on your nose it gives off the illusion that you're not wearing as much makeup as you are,” she said.

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