The brand founder tells Vogue all about Pocket Blush, the newest launch from Rhode.
Hailey Bieber knows when something feels right. That's what the mother-to-be shares with me over Zoom. And while we're talking about today's big launch from her beauty brand, Rhode, the read-between-the-lines context is certainly there, too. “I've been developing the Pocket Blush for two years,” she shares while talking about the new product, which will officially be available to shop on June 20th.
The six shades, which range from corals and pinks to more taupe-tan, which the founder says she like to mix and match. Of course, some of the shades have personal backstories, too. There's Spicy Marg, which Bieber declares “I felt like the blush color was giving vacation, summer, sunshine—and that's the drink I think of when I think of all of those things. You can't go wrong with a Spicy Marg. A mocktail right now for me though, for sure.” Piggy is named after one of her dogs.
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