Two vastly different labels stood out at Australian Fashion Week by getting personal with their customers.
and Collingwood and Carlton at the MCG.’ runway show, dressed in clinging nylon dresses and provocative T-shirts beneath complex haircuts, faced their aesthetic opposition outside Carriageworks in Redfern.
The battlefields were drawn, but the only clashes were deliberate colour choices. Two labels with solid but vastly different audiences, who know their customer as well as their top-selling patterns, were both winners. “There were so many people at the show and on the runway who are my friends and have been an important part of this journey that I was opening myself up to.”
The winner of last year’s Emerging Designer of the Year award at the Australian Laureate styled the show through the filter of his genderless approach to clothing.“Some of the models were customers that I have gotten to know at pop-up stores and were persuaded to take part in the show,” he said., let loose in Wendy’s wardrobe and make-up drawer wearing polo shirts with lace-trimmed red skirts and sheer mint tunics with matching stockings.
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