It's gearing up to be a very Hallmark-y holiday season as the brand debuts Hallmark+ and a slew of new Christmas movies later this year.
already has a platform in its on-demand service, Hallmark Movies Now. However, come mid-September, it’s getting rebranded as Hallmark+, a new streaming service that will combine ad-free viewing with retail and other product benefits .. The brand also revealed that it will debut a whopping 40 new holiday movies later this year. Yes, please, and *thank you very much.* — your holiday binge-watching schedule just got a lot busier.
But the new streamer comes with, in Perry’s words, “the very best of Hallmark with new exclusive content and membership benefits program.” Read: perks! Subscribers can earn points based on the content they watch, and they can redeem those points for Hallmark Gold Crown Store coupons, Hallmark gifts, and more.The app already has plans to roll out tons of new content across genres and formats. The new platform will kick off this fall with its first male-POV movie trilogy,.
Hallmark also happily shared that it will premiere 40 new Christmas movies in 2024. It’s unclear yet how many of those will live on Hallmark+ and how many will live on Hallmark’s flagship and Hallmark Mystery channels.If that doesn’t fill your holiday-loving heart with joy, just know that they’re also planning to film a docuseries aboard to capture “the magic of the cruise through the eyes of the most passionate fans as they embark on the adventure of a lifetime.
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