Halsey's 'Lucky' music video, directed by Gia Coppola, channels Y2K aesthetics over a Britney Spears sample
, Halsey dropped a new single and video “Lucky” mining that very same aesthetic. Directed by Gia Coppola, Halsey plays a pop princess in the 2000s mold. But, surprise, there’s something deeper going on underneath the surface. To really hammer both the aesthetic and the themes home, the interpolates “Angel Of Mine” and shares a chorus with
In the video—which, as expected, is gorgeously shot—a young girl’s ordinary life is juxtaposed with her idol’s, played by a pink-haired Halsey. Both girls are stuck within their circumstances.
“I shaved my head four times because I wanted to and then I did it one more time cause I got sick,” she sings. “I thought I changed so much nobody would notice shit, and no one did. Then I left the doctor’s office full of tears / Became a single mom at my premiere / I told everybody I was fine for a whole damn year, and that’s the biggest lie of my career.”
Lyrically and thematically, “Lucky” isn’t much different from the first song Halsey released from her upcoming album, a track called “The End.” Both songs touch on her troubled childhood, tumultuous love life, and the effect of her diagnosis. It’s also, obviously, thematically similar to “Lucky” by Britney Spears. Halsey’s has a little more grit and edge than Spears was allowed back in 2000 .
in the lead-up to the song’s release. “24 years later, these words hit different. love you forever.” As depicted in the video, Halseyonce the young girl looking up to an idol who was struggling behind the scenes, and now she’s on the other side of the equation for a new age. Poignant though that may be, the cycle of pop stardom toxicity doesn’t really justify the existence of a new “Lucky.” Following the innovative collaborations with, “Lucky” feels like a step backward.
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