With no other male idols to turn to, Harry Styles has become pop culture’s Man-In-Chief – but there’s little substance behind the hype 🖋️ _emilybootle
, and won four Brit Awards and the Album of the Year Grammy. He has starred in two major films. Right now he is, by some metrics, the biggest male star on Earth. Yet I still find myself asking… why?
I can practically hear the screeches of pitchforks being sharpened as I write. But I have seen Styles perform live, and I’ve listened to his songs. I have seen. I’ve read his little tweets, signed off with a knee-buckling “H x”. I have observed – and appreciated – the reams of editorial cover shoots he has done, looking gorgeously needy in £5,000 knitwear.
in 2010. As the most magnetic of five lads whose energy was once dangerously similar to that of the main characters of, he is the only one to have cultivated a successful breakout career after One Direction disbanded . Zayn Malik came close, when he had a hit with “Pillow Talk” in 2016 – but then he had a controversial break-up with the beloved supermodel, and has since reverted from “go” very much back to “touch”.
Luckily for Styles, there simply weren’t many other men around. The 2010s was a decade in which mainstream preferences switched from indie to grime, and when pop, in its purest sense, became dominated by women. For those who wanted a catchy male chorus there was Ed Sheeran, and there was Rag’n’Bone Man – but neither was much of a showman. So Styles, the last man in pop was not just a man butman – and, with Bowie dead only a year prior, his role as Man-In-Chief was cemented by a society bereft.
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