For as long as I can remember, the John Lewis Christmas advert has been a staple of the festive season.
It has consistently been a highlight of British advertising, offering us heartfelt music, memorable settings, and endearing characters. After last year’s disappointing Venus flytrap advert, I had higher hopes for this year.As I do every year, I sat down this morning to watch the latest adverts.To my surprise, it was Tesco’s masterpiece that underscores the importance of embracing enchantment during Christmas.We all need that escape, whether it's through books or fictional films.
One part that left me especially puzzled: why is she rummaging through her sister’s own room to find a present for her?Isn’t the joy of gift-giving about something fresh, something special that shows thought?One thing that Tesco has that John Lewis seems to lack is the knack for the small details that bring festive adverts to life.The ad opens with the hum of relatable, daily life: a car engine, bustling street sounds, the clink of a teacup, and snippets of conversation.
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