Drugmakers spent big on ads for weight loss and diabetes drugs such as Wegovy and Ozempic. Meanwhile, the FDA approved the first AI diagnostic tool for sepsis.
Good afternoon! Drugmakers spent big on advertisements for weight loss and diabetes treatments last year as they wrestled for dominance in the booming market for those drugs.
Wegovy and Ozempic"have been at the forefront of advertising, endorsements from public figures and consistent media exposure, which contributes to the overall expenditure and has necessitated increased advertising investments to capture and expand market share," MediaRadar CEO Todd Krizelman told CNBC.
"We expect ad spending in the diabetes and weight loss category to remain strong or even increase as brands strive to capitalize on the growing market and demand," Krizelman said.MediaRadar compiled ad spending from national TV broadcasts, print publications, newspapers and websites, podcasts and social media platforms from Jan. 1, 2022 to Feb. 29, 2024.
Krizelman said the shift toward spending on TV ads is due to its"broader reach and ability to target" patients more likely to be impacted by diabetes and obesity. TV commercials also have a"higher impact in terms of trust and credibility compared to online channels," he added. Sepsis occurs when the body has an extreme response to an infection. It is notoriously challenging to diagnose, and often deadly. Around 1.7 million adults in the U.S. develop sepsis each year, and one in three patients who die in a hospital developed sepsis during that hospitalization, according to the Centers for Disease Control and Prevention.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Healthy Eating for Weight LossWebMD explains what a healthy diet is and how it can help you lose weight.
Read more »
Healthy Pasta Dishes for Weight LossDiscover healthy pasta dishes that align with your weight loss goals and can leave you feeling full and satisfied. Learn about the benefits of lower-calorie options packed with essential nutrients like protein, fiber, and healthy fats. Indulge in your favorite comfort meals while still achieving your weight-loss success.
Read more »
Fit Is the New Fur: Why a Healthy Weight Makes Your Dog a Better FriendAccording to a survey by the Association for Pet Obesity Prevention (APOP), 59% of dogs in 2022 across the United States were considered overweight or obese.
Read more »
Everything to Know About Weight Training for Weight Loss, According to ExpertsCertified personal trainer, Natascha Grief, shows you how to perfect your plank.
Read more »
The Center for Healthy Minds and Healthy Minds InnovationsThe Center for Healthy Minds at the University of Wisconsin–Madison conducts rigorous scientific research to bring new insights to the world. The affiliated nonprofit Healthy Minds Innovations develops tools to take action on these insights.
Read more »
Strength Training: Low Weight High Reps Vs High Weight Low Reps?Stephanie Mansour is a contributing health and fitness writer for TODAY. She is a certified personal trainer, yoga and Pilates instructor and weight-loss coach for women. She hosts “Step It Up with Steph” on PBS. Join her complimentary health and weight-loss challenge and follow her for daily inspiration on Instagram and in her new app.
Read more »