The beloved pasta sauce, which saw Heinz partner with premium vodka brand Absolut for the first time in 2023, sold out in just four days - with some reselling jars for up to £250. Now, the product is back by popular demand
The "iconic" tomato vodka pasta concoction from Heinz and Absolut is back on shelves by popular demand.
According to a Heinz spokesperson, fans haven't stopped talking about it since. They've been inundated with messages begging for more, as one individual said they have "been desperately trying to get it". The question on everyone's lips was "Will you be restocking" and that chorus hasn't quieted down even after a year.
After the excitement Heinz and Absolut are at it again, rolling out their sought-after sauce at Waitrose recently and teasing plans for a wider autumn release across other retail chains.
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