A recent study conducted by Heinz reveals that its iconic Cream of Tomato soup triggers the same positive brain responses as receiving a hug, surpassing the comfort levels associated with other traditional comforts.
Heinz , the iconic soup brand, has recently revealed through a scientific study that its Cream of Tomato soup provides the same comforting sensation as a hug. Collaborating with neuroscientists, Heinz conducted a comprehensive study using EEG technology to monitor brain responses to various comforting activities, foods, and rituals.
The study, which involved 50 participants, found that Heinz Cream of Tomato soup triggered similar positive brain activity as receiving a hug, surpassing the comfort levels associated with other traditional comforts like warm baths, binge-watching TV, or enjoying a warm beverage. The study's findings align with recent research indicating that 48 percent of people in the UK are seeking comfort more than ever before, with 65 percent of Brits relying on food as a significant source of solace. This emphasizes the increasing importance of comfort foods in contemporary society. Furthermore, the research revealed that Britons seek comfort approximately 22 times a month, a frequency that is even higher among younger demographics.To celebrate this groundbreaking discovery and its comforting qualities, Heinz is offering free cans of its beloved Cream of Tomato soup. Sam Thompson, a well-known TV and radio personality, stars in a heartwarming video showcasing the science behind Heinz soup's comforting effects. Thompson, renowned for his record-breaking number of hugs given in 60 seconds, expressed his enthusiasm for the project, stating that he's a long-time fan of Heinz soup and isn't surprised by its ability to provide a sense of warmth and comfort akin to a hug. Dr. Andy Myers, a neuroscientist involved in the study, emphasized that Heinz Cream of Tomato soup isn't just a filling meal but offers a moment of pure joy and comfort, similar to the feeling of receiving a hug from a loved one
Health & Wellness Heinz Cream Of Tomato Soup Comfort Food Neuroscience EEG Hug Sam Thompson Dr. Andy Myers Walnut Unlimited
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