Notcoin’s Sasha Plotvinov said that the team shifted from attempting to convince users to just saying that it’s “probably nothing.”
The viral clicker game Notcoin “just solved the issue” of bringing Telegram users into crypto, according to Sasha Plotvinov, founder of Open Builders, the team behind the game.. Compared to another popular blockchain-based game called Axie Infinity, which had 2.78 million monthly active users at its peak in 2022, Notcoin showed that it’s possible to onboard millions of users into crypto through gaming.
The executive explained that his team spent years looking at Telegram’s massive user base and the TON blockchain, which had “almost zero action but had really good technology.” “At some point you just, you know, come to the idea. All right. So we just need to remove all the roadblocks for the beginning. Then, we need to give something to users so they have the motivation to go for all this Web3.”
The executive also explained that the team did not have a marketing budget. Everything happened “organically,” he explained, adding:
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