Here’s How Netflix Is Betting $2.5 Billion on South Korea as K-Drama Mania Grows

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Here’s How Netflix Is Betting $2.5 Billion on South Korea as K-Drama Mania Grows
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South Korea has already become one of Netflix’s biggest suppliers of TV shows and films, helping fuel a surge in global subscriptions.

etflix Inc. promised to back and cultivate the Korean showrunners and studios behind viral shows likeCo-Chief Executive Officer Ted Sarandos said Thursday his company will bankroll training programs for the next generation of auteurs and entertainers, both in front of and behind the camera. Netflix will work with local organizations to identify and groom young talent, he added.

Sarandos is visiting Seoul for three days to discuss its investment plans with Korean production partners and government officials, including Prime Minister Han Duk-soo. The Netflix executive argued that investing broadly in creators and production should generate far bigger ripple effects in the economy than simple profit-sharing.

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