For its first-ever foray into the perfume world, Merit has decided to go against the grain of the current perfume market with an industry disruptive scent. Read more.
As someone who is particularly excited by new fragrance discoveries, I've become increasingly bored of late. It's been ages since I've had the urge to figuratively chase someone down the street to catch the name of the scent they've laced themselves with. Then, there's the fact that everyone has begun to smell exactly the same.
Aila Morin, chief marketing officer of Merit, explains that while the move into fragrance may seem 'unorthodox' for a young beauty brand, it is a intuitive step. Talks of perfume began a six months after Merit first landed, and this launch has been more than two years in the making. Over 200 rounds of testing and development later, Merit has landed on what appears to be a work of art. The bottle itself takes the shape a of vintage style handblown glass perfume vessel, made modern by its petite handbag-friendly size, golden cap and thumb indentation which is undeniably reminiscent of another industry shaking scent:. The juice though, is where things really begin to come alive.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
First shop open in new-look Telford town as first phase of redevelopment wraps upThe first shop within a new-look town centre has opened its doors.
Read more »
Ashley Tisdale shares first images of newborn daughter Emerson's face to celebrate her first...After taking some time out to cherish the arrival of her second child, Ashley Tisdale is now showing off her newborn daughter with the world in an Instagram post.
Read more »
First Married At First Sight groom who QUITS show and walks out on bride revealedWatch the explosive moment two MAFS grooms go head to head in clash over bride Sionainn
Read more »
Why Scoring First Is A Cheat Code For Leeds UnitedLeeds United's success in the Championship hinges on scoring first, as their remarkable unbeaten streak demonstrates. The article explores how early goals alleviate pressure, unleashing the team's potential and dominance.
Read more »
Why Britain's first Brazilian butt lift death was a disaster waiting to happenA British mother, Kaydell Brown, has died after having a Brazilian butt lift in Turkey that she hoped would change her life. Her sisters spoke on ITV News recalling the trauma of their sister 'never coming back'.
Read more »
Why Britain's first Brazilian butt lift death was a disaster waiting to happenA British mother, Kaydell Brown, has died after having a Brazilian butt lift in Turkey that she hoped would change her life. Her sisters spoke on ITV News recalling the trauma of their sister 'never coming back'.
Read more »