Historic Kentucky Derby May Shed Light on Online Sportsbooks' Success with Horse Racing

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Historic Kentucky Derby May Shed Light on Online Sportsbooks' Success with Horse Racing
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The biggest horse race of the year may provide the best opportunity in some time to see just how well sportsbooks are faring with the sport of kings.

This year’s "Run for the Roses" will also be the first since Kentucky legalized sports betting in 2023.The biggest horse race of the year may provide the best opportunity in some time to see just how well online sportsbook operators are faring with the sport of kings.

Katz was reporting back to clients on the latest comments from Kentucky-based Churchill Downs, which is providing technology that helps those two operators take action on horse racing. Churchill Downs the racetrack has indeed been a proving ground for horses and horsepeople for more than a century.

“Racing fans can find betting markets for the Kentucky Derby in just a few taps when they open the FanDuel Sportsbook app and then click the horse racing icon,” the company noted in "FanDuel continues to lead the industry as the only online sportsbook to offer a single account and wallet for sports and horse racing wagering,” said Andrew Moore, general manager of racing at FanDuel, in a press release. “Coupling this exceptional race and our leading technology is a unique opportunity to introduce new fans to the sport of horse racing.”DraftKings, meanwhile, is leaning on one of its newer collaborators to tout its horse-racing product.

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