Holly Willoughby Just Plunged Into An Ice Bath But Is This Wellbeing Craze Really Worth It?

Could cold water immersion be your next health obsession?

team, it’s taken a year, but I’m finally doing it for you… didn’t last long but build up slowly right? Wow, that was bloody cold but I did feel incredible after…'

Russell Brand, Nicole Scherzinger, Kendall Jenner and Harry styles are just some of the celebrities committed to this toe-numbing practice also known as cold-water immersion therapy.says, 'Cold water therapy is great to help reduce muscle soreness, cut down recovery time and reduce inflammation, as well as recovery and general wellbeing.' Keen to put yourself to the test? Here's everything you need to know first.

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