Holly Willoughby's comeback must address Phillip Schofield and show us she is ITV's true star

Holly Willoughby should remember that most ITV careers have thrived due to controversy This could be her chance to rise, Succession-style, to irreplaceable the untouchable CEO of the This Morning brand 🖋️ Emma Kelly for ipaperviews

, with no permanent co-host attached to the “and Holly” name, and speculation about everything that led up to her and her former BFF’s spectacular fallout. I can guarantee that countless news desks are currently adding extra shifts to cover the morning she comes back. While usually the source of her floral dresses are the main articles to come from the show, expect body language analysis, dissections of every possibly shady comment, and betting odds on who will be her number two.

Dermot O’Leary and Alison Hammond have been doing a sterling job keeping the burning ship afloat, but Holly can’t return and act like nothing happened. She must address the situation, whether that’s on the show or in an interview. And then – importantly – she must move on. A hint of “more to come” will keep viewers salivating for drama, and the show will never move on, and won’t be able to continue. Holly needs to have the final word on the situation inland.

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