WME is partnering with Seattle-based AI and image recognition company Loti to stop unauthorized digital use of images from WME clients, including deepfakes.
As advancements in artificial intelligence proliferate, talent agencies are bulking up their defenses to protect Hollywood stars against misleading, manipulated images or videos that can put their clients at risk. The rise of generative AI and 'deepfakes' — or videos and pictures that use a person's image in a false way — have led to the wide proliferation of unauthorized clips that can damage celebrities' brands and businesses.
They also recorded short audio clips that are then used to help identify unauthorized content. Loti's software searches the web and reports back to the clients about these unauthorized images and sends take-down requests to the platforms. 'There's this kind of growing feeling that this is an impossible problem,' Arrigoni said. 'There's this almost adage now where people say, 'Once it's on the internet, it's on the internet forever.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
2024 Seattle Seahawks free agency: Seattle re-signing tight end Noah FantThe Seahawks aren’t letting every tight end go in free agency.
Read more »
Seattle Sounders FC | FOX13 News | Seattle & Western WashingtonNews and scores for the Seattle Sounders soccer team.
Read more »
‘Access to Hollywood’ plan will dramatically redesign Hollywood BoulevardProponents say changes will support tourism along 3.6 mile-stretch roughly from West Hollywood to Silver Lake.
Read more »
Signed: Nelly Pacts With WME, Nightwish Re-Ups With Nuclear BlastNelly, Nightwish, Nick Cave, Weyes Blood and more music artist signings, including Metronomy, Ole 60, Wild Pink, Abbey Cone and Dave Mason.
Read more »
FOX13 News | Seattle & Western WashingtonNews and scores for the University of Washington Huskies.
Read more »
Washington State Cougars | FOX13 News | Seattle & Western WashingtonNews and scores for the Washington State University Cougars.
Read more »