As Honda reduces margins for Canadian dealers, they seem prepared to transfer the expense to buyers
Honda is reportedly slashing margins for its dealers in Canada by up to 44 percent in some cases. Framed as a necessary step in Honda's transition to electric vehicles from internal combustion engines, the margin cuts apply across the lineup to varying degrees. Dealers appear to be both frustrated by the loss of income and prepared to pass the costs on to consumers.
“It’s a bit cheeky to expect dealers to shoulder the cost of the manufacturers’ margin implications,” one dealer said. However, what could be viewed as even more audacious by Honda customers is how dealers intend to prevent any profit loss. Will dealers offset the loss with extra fees? AutoNews reports that some dealers expect Honda to now allow them to charge additional administrative fees to make up the difference.
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