I am a staff writer on the vices beat, covering cannabis, gambling and more. I believe in the many virtues of vices. Previously at Forbes, I covered the world’s richest people as a member of the wealth team. I have been a staff writer at Inc. magazine where I wrote about entrepreneurs doing business in the legal fringes of society.
Rock On: Bill Cobb with his son, Brady, in the early 1980s, used his job as a suntan lotion salesman...Rock On: Bill Cobb with his son, Brady, in the early 1980s, used his job as a suntan lotion salesman to smuggle Colombian cannabis to Florida. Brady Cobb founded Sunburn Cannabis as a tribute to his dad, a legendary “saltwater cowboy” who once operated a $300 million ring smuggling Colombian weed into Florida. Bill Cobb was sentenced to 20 years in prison for his crimes.
“I went the licensed route because I've already had one member of the family go to prison,” says Brady Cobb, 43, on a hot day in June. “Now I’m just an“Sunburn is all about back when you did not have to wear seatbelts, when dudes were dudes, chicks were chicks, and everyone's having fun,” says Cobb, leaning on a rocket launcher. “If there’s one thing we stand for it is freedom.”
A ballot measure to legalize recreational cannabis sales in Florida is headed to the polls this November, and if it passes, the state’s weed market is expected to swell to $5 billion, according to. While many cannabis companies are spending money to expand ahead of the vote, Sunburn is cutting costs—the company reduced the salaries of 86 employees, around 5% for low-level staff and up to 35% for executives—with the goal to be cash flow positive by the third quarter of the year.
In 2016, Florida legalized medical marijuana and Cobb wanted in. By that time, he and a friend were running their own law firm and lobbying in Florida. A few of their clients wanted to get into the cannabis industry, so they raised some money and bought a license in Florida, starting the company Liberty Health Sciences.“She was so mad at me for doing that,” he says. “‘What are you doing in that business? It ruined our family,’” Cobb remembers her saying.
Brady Cobb Sunburn Cannabis Sunburn Cannabis Operation Sunburn Bill Cobb Operation Sunburn Pot Smuggling Sunburn Cannabis Florida Bill Cobb Bill Cobb Drug Smuggler Bill Cobb Operation Sunburn
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