A new project plays with the idea of the stereotypical “Swedish Girl,” and “revels in the vibes of 70s counterculture and passion positivity.”
Three, two, one…action! Consider horny girl summer launched with the release of a spicy collaboration between Tiger of Sweden and Nuda, an independent magazine founded in Stockholm . Titled Curious Monika, the capsule weaves together two main themes: “Swedish sin” , and the country’s progg movement, which was aligned with a leftist, ani-commerical agenda.
They also traveled by train deep into the countryside of Värmland to work with Britt-Marie, a weaver who uses old wooden looms to make fabric for traditional garb. She produced the same material in a pattern the team designed. This is cut into a fetching, trim jacket with hook-and-eye hardware. For Conway, “The main point was that it was always to remain irreverent; that the capsule wasn’t celebrating anything. It was putting our own view on it.
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