Soccer is becoming firmly entrenched in mainstream pop culture with hit television shows like “Ted Lasso” and “Welcome to Wrexham,” the documentary series detailing Ryan Reynolds and Rob McElhenney’s ownership of the Welsh soccer club, introducing the sport to new audiences in the US and abroad – as Chris Ewing is quickly discovering.
On any given evening, Ewing receives emails informing him that some fan in a far-flung location – say, Los Angeles – has just invested in his tiny Scottish soccer club, the Caledonian Braves. “Then 10 minutes later, there would be someone from Australia invest in the club and it’s just like, ‘Wow, I can’t believe it,’” Ewing, the club’s founder, tells CNN Sport.
“And so I think that that’s been a really huge, powerful movement in the US saying, ‘Hey, you know, we can’t own an NFL team, but we can own a small football team.’” With its idea for lots of small investors helping it achieve huge ambitions, the Braves embodies an American style “entrepreneurial spirit,” Criss tells CNN Sport.
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