How AI could transform travel: A third of travelers say they would use ChatGPT to plan their vacation
have all signaled their interest in using AI to improve customer service or help plan trips as well.
“If you want a top 10 list of things to do or places to stay, it can spit out those answers for you. But can it tell you which of those experiences are actually authentic?” Richter says. Richter thinks that AI will help automate simple bookings, like a trip home or business travel. “To that end, I think that it might make it faster and easier for those one-off bookings,” Richter says.
Quillian says that the tool remains useful because a city’s offerings don’t change much. “Sometimes [a city] will have something going on in the moment, but most of the time, the destinations and the attractions stay the same.”
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