Apple plans to monetize AI, not by charging a specific fee, but rather by adding new features to usher in an upgrade cycle for the iPhone.
Apple revealed its highly anticipated artificial intelligence strategy this past week — causing investors to rejoice and push shares to all-time highs. It's a far cry from the stock's rough start to 2024. Marketed as "AI for the rest of us" — Apple is squarely positioning its upcoming generative AI features for the 2.2 billion active users of its iPhones and other devices.
mountain Microsoft year-to-date performance On the consumer side, Microsoft makes money from AI by integrating new tools into its already strong legacy software. The company started selling subscriptions for Microsoft 365's Copilot AI add-on in November 2023. Each user has to pay $30 per month to access the generative AI tool across Word, Excel, and other productivity apps. This subscription service provides enviable recurring revenue streams for Microsoft. Wall Street seems optimistic, too.
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