Disinformation will become easier to produce, but it matters less than you might think
to be about persuasion; but it has always been stalked by propaganda. Campaigners dissemble, exaggerate and fib. They transmit lies, ranging from bald-faced to white, through whatever means are available. Anti-vaccine conspiracies were once propagated through pamphlets instead of podcasts. A century before covid-19, anti-maskers in the era of Spanish flu waged a disinformation campaign. They sent fake messages from the surgeon-general via telegram .
But as the world contemplates a series of votes in 2024, something new is causing a lot of worry. In the past, disinformation has always been created by humans. Advances in generative artificial intelligence —with models that can spit out sophisticated essays and create realistic images from text prompts—make synthetic propaganda possible.
Voluntary regulation has limits, however, and the involuntary sort poses risks. Open-source models, like Meta’s Llama, which generates text, and Stable Diffusion, which makes images, can be used without oversight. And not all platforms are created equal—TikTok, the video-sharing social-media company, has ties to China’s government, and the app is designed to promote virality from any source, including new accounts.
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