Is Call-Out Culture Holding The Beauty Industry Hostage?
When Glossier started selling face mist and skin tint in 2014, a devoted fan base was born almost overnight. Loyalists commented on images of Glossier’sand cream eye shadows with all the zeal of an evangelist: ‘Dreeeeeamyyy.’ ‘J’adore.’ ‘Stunning.’ The comments went on, and on. But this past year, Glossier and its evangelists had a bit of a falling-out. The brand launched a bright make-up line called Play, and the negative pile-on was swift.
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