As the founder and CEO of content marketing agency Riptidings Co., I explore the marketing world through emerging trends, creator economies, and the latest innovations shaping the field. With a degree from McGill and a rich background in creative platforms like Dribbble, Creative Market, RareCircles, and Crew.
Chappell Roan ’s swift rise to fame in 2024 has been nothing short of spectacular to witness. From her humble beginnings on YouTube to winning the coveted VMA for Best New Artist , Roan has carved out a space in pop music that is refreshingly unique and unapologetically queer., Roan delivered a fiery performance of her hit single"Good Luck, Babe," introduced by drag icon Sasha Colby .
Inspired by 1980s synth-pop and early 2000s pop hits, her"Good Luck, Babe" performance was a contemporary spectacle that transported the audience into her world—a blend of glitter, guts, and glam . Choreography, visual effects, and stage design were meticulously crafted to showcase her magnetic stage presence and dynamic vocal ability.
“Good Luck, Babe,” introduced by Sasha Colby, set the tone for an unforgettable night. The song, which Roan described as"the first song of the next chapter," has become a breakout hit, quickly rising through the charts and reaching number six on the Billboard Hot 100 by August. It became her first top-ten hit on the chart and her fastest song to reach 100 million streams on Spotify.
Dedicating her win to “the queer and trans people who fuel pop,” Roan has positioned herself not just as an artist but as a beacon for inclusivity and representation in the music industry.Roan’s music spans queerness, self-discovery, and empowerment, drawing inspiration from legends like Stevie Nicks, alt-J, Ellie Goulding, Lorde, and Lana Del Rey. With her distinctive sound and unapologetic stance on social issues, she has captured the hearts for both Millennials and Gen Z this year.
Her rise is a reminder that authenticity, talent, and a little bit of rebelliousness can provide a place in a competitive industry that is constantly evolving. The world better get used to hearing Chappell Roan’s name—this Midwest Princess isn’t going anywhere.Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
VMA Olivia Rodrigo Sasha Colby Best New Artist HOT TO GO The Rise And Fall Of A Midwest Princess MTV Video Music Awards Chappell Roan Performance
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