The allure of the “woman in red” may depend on the shade. Research explains how bright colors could benefit you personally and professionally.
High chroma exudes extraversion, which can be helpful both personally and professionally.We all notice bright colors. People who choose to go vibrant, whether they express themselves through apparel or accessories, hear everything from, “No one is going to miss you at the party” to, “I would never have the guts to wear that.” But according to research, those comments may be both accurate and expected.
They found that targets, both male and female, who were wearing or surrounded by high-chroma colors were perceived as more open and extraverted than in a low-chroma setting. They concluded that chroma is a variable of perception that can influence first impressions of Drilling down further, examining evidence deduced through a meta-analysis across all experiments, they found that high-chroma colors enhanced viewer perspective ofto match their personal disposition: in some occupations, success is fueled by possessing certain personality traits. They give examples of industries such as sales andas well as customer service as domains where extraverts thrive.
Regarding the generality of their results, Pazda and Thorstenson note that one of the limitations of their study was their use of participants living in the United States, which means their findings may not predict results in other cultures. They note the possibility that chroma may influence the perception of personality traits differently in non-Western countries, and that high-chroma clothing may be perceived as diverging from social norms in other cultures.
The practical takeaway, at least in the United States, appears to be that bright colors, like the peacock’s tail, will get you noticed. But depending on your Pazda, Adam D., and Christopher A. Thorstenson. 2019. “Color Intensity Increases Perceived Extraversion and Openness for Zero-Acquaintance Judgments.” Personality and Individual Differences 147 : 118–27. doi:10.1016/j.paid.2019.04.022.Sticking up for yourself is no easy task.
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