25 years after her death, a fresh wave of social media accounts are homing in on Diana’s life and style for a Gen-Z audience.
, on which he regularly posts clips of himself wearing Diana-esque sweaters, has amassed 6.6 million likes. Luna wasn’t even born when Diana’s tragic death sparked a global outpouring of grief, but he became drawn to her last year when he read an article comparing her looks to contemporary celebrities like Harry Styles and Hailey Bieber. “That’s when I started to collect the pieces that she wore,” he explains.
Chipz believes that people are still connecting with Diana today because her dazzling glamour never made her seem unapproachable. It’s a good point – in 2021, this deft balancing act is something that many influencers aspire to, but struggle to pull off. “From what I saw, she was a really lovely person who did a lot of good in the world through her humanitarian work, and who looked absolutely fucking amazing while doing it,” Chipz says.
In a way, it’s not surprising that Diana resonates with members of Gen Z in particular. After all, she was only 20-years-old when she married into the royal family and had her life turned into a fairytale that often felt like a nightmare. Jaden Luna, who’s the same age as Diana was when she walked down the aisle, says she represents “rebellion” and “a refusal to accept things for the way they are”.
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