How Eminem worked with AI company Metaphysic to bring Slim Shady back to life for new Houdini video.
Eminem at the induction ceremony for Star on the Hollywood Walk of Fame for 50 Cent on Jan. 30, 2020 on Hollywood Boulevard in Los Angeles, CA.Slim Shady, the foul-mouthed alter-ego of Detroit’s most famous MC, was first seen by the masses in the video for “My Name Is,” the debut single from Em’s major label debut,With a slightly eerie but bemused grin, Slim Shady told kids to “stick nine-inch nails through one of my eyelids.
Right now, the law is trailing behind the state of the art, so there is little to stop companies and rogue actors from exploiting celebrity’s image and and likeness. But if some third party decides to just create a digital version of you without your approval, Metaphysic will alert you to any instances they find on any social networks or video platforms.
In the over 30 years he’s worked in VFX, Ulbrich worked on some of Hollywood’s biggest movies includingBy all measures, he’s had a hell of a career, one that he believes may no longer be accessible to young artists.“I watched what I love doing back in the ’90s and the early 2000s become factory work,” he says. “The movie business expanded so much.
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