Employee disengagement is a persistent problem, and attempts to inject excitement often fall flat. However, gamification — using elements of games to motivate — has serious potential when thoughtfully executed.
This article explores the psychology behind gamification, successful examples, and how to leverage probabilistic rewards to increase employee motivation.A core responsibility of every manager is to motivate and engage their employees. This is because disengaged employees show lower productivity and exhibit higher absenteeism.
Adrian Camilleri is an associate professor of marketing at the University of Technology Sydney Business School. He uses experimental and survey research methods to understand, explain, and predict the cognitive processes underlying judgment and decision-making, and the application of this knowledge to environmental, financial, managerial, and consumption contexts.is a senior lecturer in economics at the University of Tasmania.
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