Kitsch, the hair care and accessories company found at 27,000 retail locations globally, is entering all Target doors on July 14.
, CVS, Whole Foods Market, Walgreens and Amazon, among others, is now a more than $260 million brand with 84 percent year-over-year sales growth, according to industry sources.
“One of the greatest things about growing up in that environment was I really got to see Middle America,” she said of her Midwestern background. “I got to see what the dollar means, where people shop, what’s important to them.” She had always dreamed of starting a brand, she continued: “I tried little brands here and there, but they weren’t successful,” she said. Then she had a lightbulb moment, asking herself: ‘OK, if I really want to make a brand that’s authentic to me, what am I going to do?’ I’m from Wisconsin.
Amazon and the brand’s direct-to-consumer business bring 60 percent of all sales, Thurswell revealed.in 2016, which “put Kitsch on the map,” said Thurswell. “They allowed us to have the freedom to tell our story in their space.” “Our strategy was, if you’re at a drugstore, what drugstore items are you buying? And then trying to really cater to that customer there,” Thurswell said of the strategy, which is the same across retailers. “And so, we curate our assortment in that regard. And then we focus on promoting it in that way as well.”
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Top Hair Trends for Short Hair, According to StylistsShort hair gets a bad rap for being boring. According to stylists, though, there are plenty of trendy cuts that are both stylish and fun. Here, find the best hair trends for short hair.
Read more »
Reviewers Recommend These 37 Magical Beauty ProductsIncluding a cult-fave hair oil that people with a range of hair types adore.
Read more »
This $9 Hair Mask Could Seriously Help Damaged HairAmazon has great beauty deals, and the Lee Stafford Hair Growth Mask may help repair, moisturize and hydrate your hair — shop now
Read more »
13 Best Shampoos for Thinning Hair, According to Hair and Skin ExpertsWe reviewed the best shampoos for thinning hair, per dermatologists. Our top picks reign from brands like Nioxin, Kevin Murphy, Biolage, Kérastase, and more.
Read more »
Smile Hair Clinic: The Premier Destination for Hair Transplant ExcellenceWhen it comes to hair restoration, only the best will do. Smile Hair Clinic, located in the vibrant city of Istanbul, Turkey, has earned a stellar reputation as one of the world's leading hair transplant centers.
Read more »
17 Hair Trends for Curly Hair to Copy NowCurly hair can often be more difficult to style than its straight counterpart. Here, hairstylists reveal the most flattering (and most popular) hair trends for curly hair.
Read more »