“If something is Made in Italy, you can recognise the aesthetic: not only is the fabric well done, it’s happy!”
he laughs. “It’s made with Italian love, energy and enthusiasm and the final result is something everyone in the world can recognise.”isn’t just the title of Federico Fellini’s most famous film. It means “the good life”, but, for Italian designers, it’s a“For us, it is definitely about the lifestyle in this piece of very special land that puts people in the mood to develop amazing things,” share the Giuliva Heritage Collection husband-and-wife team Margherita Cardelli and Gerardo Cavaliere.
These are, agrees Griffiths, the high principles of Italian design. “In Italy, we think precisely about where and how something is going to be worn. It’s not purposeful to the extent of being boring, it’s about making something to make someone feel their best. There’s a glamour to Italian fashion too – when a woman or a man walks into a room, they are noticed for all the right reasons.
Being bold, being brave, always being one’s best is in Italian fashion’s DNA. “[It] has a boldness that sets it apart from all the others,” says Scott. “Whether it’s strong and colourful like my work at Moschino; sexy and daring at Versace; conceptually bold at Prada and Marni; or even the boldness of an ultimate minimalism created by Mr Armani, Italian fashion pushes it to the limit and then well beyond.
“There is a warmth that comes from the Italian spirit,” he adds. “It’s never too cool for school, it’s playful even when it is being sophisticated – and it’s always inviting and always welcoming.
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