The Costa Mesa restaurant chain is reaching out to customers with a new subscription service and a whole lot of innovation.
Lazy Dog founder and CEO Chris Simms with a couple of new menu items at the Downey location on Wednesday, May 29, 2024. When Chris Simms talks about his new membership program at Lazy Dog Restaurant & Bar, he talks about building a community.
Lazy Dog Restaurant & Bar, an Orange County-based chain is rolling out fresh items including a new spring menu and a membership club. This is the Tequila Honey Squeeze served at the Lazy Dog in Downey on Wednesday, May 29, 2024. Lazy Dog Restaurant& Bar, an Orange County-based chain is rolling out fresh items including a new spring menu, drinks, and a membership club. These are a few of the dishes at the Lazy Dog in Downey on Wednesday, May 29, 2024.
Most restaurants’ loyalty programs are free and points-based. Customers accumulate points that they can redeem for rewards. Campfire Club is. Customers sign up for $5 a month and in return get one item a month worth up to $15. It might be an appetizer, a dessert or a TV Dinner. Other perks include discounts on delivery and priority seating. And Simms said there will be surprises to keep customers engaged.
Seasonal menus roll out twice a year, spring and fall, from the chain’s 1,000-square-foot test kitchen in its Brea restaurant. It is led by Gabriel Caliendo, vice president of food and beverage. The test kitchen is already done with the fall menu and starting to work on next spring’s menu, Simms said.
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