When Kai Collective teased their Adesuwa dress, it attracted hundreds of thousands of people. Meet founder Fisayo Longe who has created the most in-demand dress of the season.
When Fisayo Longe posted a picture of herself wearing a white sundress on TikTok, it quickly amassed 100,000 views, as people pleaded with her to tell them where it was from. Several followers tried to reverse image search it. Alas, it was not yet for sale. Thirty-two year old Longe tends to test the waters by soft-launching the designs for her brand Kai Collective on social, but even she was surprised by the response to this dress.
’ Everyone is overdressed… Growing up in Lagos is essentially overload. There’s so much happening and there’s so many different colours, on the roads, in the markets, so I absorbed so much from that.” All of this fed into her vision to create “main character clothing.” For her, she also sees Kai Collective as a way to fight the patriarchal society she saw around her growing up.
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