How ‘Love Island USA’ Became a ‘Perfect Storm’ of Reality TV Magic

‘Love Island USA’ executive producer Simon Thomas talks to Rolling Stone about the hit streaming reality series

Olivia Walker, Ignacio Ferrari, JaNa Craig, Caine Bacon, Serena Page, Josiah Roebuck, George Vining, Kaylor Martin, Jacobi Graham, Leah Kateb, Jalen Oliver, Nicole Jack from Love Islandmeans a group of gorgeous twentysomethings have taken over a kitschy villa in Fiji in an attempt to find love — or win a $100,000 cash prize —, which is a spin-off combining cast members from all of the different shows.

What goes on in a typical day behind the scenes for production? How do you turn episodes around in such a tight timeline? Shows get lost in the streaming universe, so having our social media strategy and team is our lifeline, and we prioritize that. Those clips are spoiler-y, but only in the sense that we are trying not to gatekeep a shot. We are behind a paywall and if you want to watchand see every minute, you do have to subscribe to a streamer.

How do you decide which “bombshells” get introduced in the villa compared to who is brought into Casa Amor? We take pride in our duty of care. We still talk to Islanders from Season One and we will always support them after the show. We support anyone who reaches out to us, particularly with the social media stuff. I think it can be really tough out there but I also think about that saying, “If it isn’t the consequences of my own actions coming back to haunt me.

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