Manchester City are one of the Premier League clubs targeting major growth in the United States
While to some this summer’s pre-season games in the United States might be meaningless, to the clubs involved they are anything but.
But recent years have seen things changing. Many of the Premier League’s 20 clubs have either US ownership or touchpoints with US capital in some way, and US money sees the direction of travel when it comes to valuations long-term.READ MORE: Predicting City's summer transfer window According to a recently published report by the company, there are between two-and-a-half million to nine million US fans of European clubs— each—that are still unknown to them. That, according to CLV data insights, doesn’t include the 44% of US ‘soccer’ fans , who despite being passionate about the sport, are still undecided on which team to support.
“Think LeBron James’ recent partnership with Liverpool FC - or how Taylor Swift’s appearance at the Super Bowl provided a massive financial boost to the NFL, not to mention the impact at Anfield over the weekend. Or even Juventus’ recent ‘Team Jay’ series to engage their younger fanbase through anime. These are the areas our clubs must now embrace.
“The US market is ready for Premier League clubs to win the hearts, minds, and wallets of undecided, unknown fans – whether it’s through selling merchandise directly to fans, or pursuing partnerships across other sports, collaborations with video gaming, music, and content creators. The opportunity is huge. We’re talking about a potential fan base of 36m undecided US soccer fans who can be connected to and engaged with, thus bringing huge sources of growth across the board to the clubs.
Manchester City FC Pre-Season Tour
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