How Microsoft, Google are taking on ChatGPT, what it means for the stocks

Here's how tech giants Microsoft, Google, and Baidu are taking on ChatGPT, and what that could mean for investors

Getting ChatGPT into the little-used Bing is likely to give Microsoft a considerable edge over its Big Tech rivals and lift its share price, analysts have said. Shares have jumped 7.6% year-to-date, although investors' expectation of interest-rate cuts later this year has helped most tech stocks to rally in 2022.

"Microsoft's investment in OpenAI will translate to significant underappreciated upside," D.A. Davidson analyst Gil Luria said in a research note last month. "Longer-term, incorporating ChatGPT into Bing may provide Microsoft with a once-a-decade opportunity to unseat Google's Search dominance."Some analysts believe that Google parent Alphabet under threat from the rise of ChatGPT, because the AI bot is a potential rival to its search engine.

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