American rapper Kendrick Lamar has been confirmed as the headline act for the half-time show at Super Bowl LIX.
Lamar previously featured in the half-time show at Super Bowl LVI in 2021,Mary J. Blige and 50 Cent also featured in that star-studded show, which wowed fans shortly before the Los Angeles Rams were crowned NFL On Sunday, the NFL , Roc Nation, Apple Music and Lamar himself confirmed that he would headline the next Super Bowl half-time show after cementing his status as one of the biggest stars in music.
"Rap music is still the most impactful genre to date. And I'll be there to remind the world why," Lamar said in a statement.Jay-Z, whose Roc Nation co-produces the half-time show, added in a statement: "Kendrick Lamar is truly a once-in-a-generation artist and performer. "His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick's work transcends music, and his impact will be felt for years to come."AdvertThe NFL has a long-standing policy of only paying union scale for half-time performers – including the likes of Beyonce, Rihanna, Prince, Madonna, Michael Jackson and Paul McCartney.
"Some of those artists do not see their appearance as a political statement, nor do they see the show as a cultural battleground, but rather view their live performance as an opportunity to entertain an enthusiastic crowd and to share their music and their talent with millions of viewers."
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